Your SDRs are not having a good time, they are trying to sleaze their way into getting some time from buyers.
Using “Social Selling”, Linked in, touchpoints, basically begging for some time to show your wares, without even establishing if the individual needs your products. The knock-on effect is creating animosity between the “sales” team and SDRs.
The buyer is very bored, he is being cold-called with some cookie-cutter approach 10 times a week, with hundreds of linked-in connection requests.
No one using this approach is getting genuine cut through, any deals you are doing are order-taking after the buyer has independently decided they are going to source a solution.
So how do you reverse the paradigm? Call me, I’ll tell you how.